Representative Clients

*International/global assignments

  • Alcatel/Lucent*
  • Allstate
  • American Chemistry Council
  • Applebee’s
  • Aspen Dental
  • Bristol-Myers Squibb
  • Chevron (Texaco)
  • Chili’s (Brinker)
  • Chrysler
  • Church’s Chicken
  • Diageo (Seagram)*
  • Eastman Kodak
  • Electrolux*
  • Eli Lilly
  • Ernst & Young
  • FedEx
  • Ford
  • General Mills
  • General Motors*
  • GlaxoSmithKline
  • Hershey
  • IBM*
  • Intel
  • JC Penney
  • Kellogg
  • Lenovo*
  • Luxottica
  • Marriott
  • MasterCard*
  • Masterfoods (M&M/Mars)
  • Mattel*
  • McDonald’s*
  • McGraw-Hill
  • McKesson
  • Mercedes-Benz
  • Merck
  • Microsoft
  • Moses & Singer (expert testimony)
  • Nautica
  • Nintendo
  • Nissan*
  • Novartis
  • NY Life
  • Old Navy (Gap)
  • Olive Garden (Darden)
  • Pfizer
  • Pizza Hut
  • PG&E
  • Philips*
  • Qwest Communications
  • Revlon
  • Roche
  • Samsung*
  • Shell*
  • Sprint
  • St. Joe
  • Toyota
  • Tyson Foods
  • Unilever
  • Visa
  • VW/Audi
  • Wyeth


“We are in the process of confirming our upcoming scope and associated staffing plan. MAC’s work was very helpful on benchmarking and indentifying various solutions for a potential agency restructure.  We appreciate all the help and guidance you have provided throughout our engagement and will be sure to reach out again down the road.”
Chief Marketing Officer + Team

“Your report has been tremendously useful so far. It has been shared with all key executives and is serving as a critical point of reference in our negotiations with the agency.”
Director of Marketing/Media

“We will be getting to the ‘meat’ of the negotiations soon. I’ll give you a call if we need more of your wise council.”
Director of Marketing

“I again thank you for all the work you have done for us and procurement, and at some point we will work together again.”
Director, Brand Marketing

“Morgan Anderson was a pleasure to work with. We were looking for fairness for the agency, and they were given every opportunity to fix things. The final report had plenty of findings and recommendations that were actionable. We certainly got our money’s worth from Morgan Anderson.”
Chief Marketing Officer

“Again let me express my appreciation for the work you have done to prepare us to engage {Agency} on mutually rewarding terms. Without your report and your tutorial to me, I would be unprepared to act on behalf of the Company. Thank you!”
Vice President, Finance & Treasurer

“We met with the agency and they are psyched with how informative and directive the new compensation arrangement and contract are for the new year. The new way of doing scope and benchmarking FTEs has worked to everyone’s benefit. For the first time, we know and understand what the resources and deliverables for the new year will be and most appropriate base fee and incentive fee elements. Many thanks for coming to our aid in such a professional, actionable, and good-relationship manner.”
Senior Marketing-General Manager

“We couldn’t be happier with the renewal of our agency partnership. The Partnership Tenets you helped us with at the on-boarding interactive sessions are critical to our success. Kudos for setting us up right”
Vice President, Marketing

“[After MorganAnderson’s on-boarding for us,] we have a great relationship with our agency and are so excited. Thanks for helping us make it happen!”
Brand Director

“Our CFO and I are terribly impressed with the detail and thoughtfulness of your report.”
Senior Director, Trade Association

“For what it’s worth, I told her my experiences with the Morgan Anderson team have all been wonderful, that you guys deliver great work, and that I’d rank you right at the top of all the consultants we’ve engaged over the years. Which is why, I told her, we keep coming back.”
Worldwide Agency Operations, Corporate Marketing

“Once again, Morgan Anderson has delivered valuable insight in what I believe can reasonably be called a ‘unique’ area.”
Vice President, Procurement

“Excellent work once again!”
Marketing Services Group Head

“I enjoyed working with your team. You’re in a class above all others.”
Chief Marketing Officer

“Your agency compensation audit and work practices assessment has given us an opportunity to build a better relationship with our agency.”
Corporate Controller

“We appreciate your help in getting us to gold standard ‘best practices’. We also value the understanding we now have on how we and the agency make money together. It’s clear that in the client/agency relationship we must be the change agent, and thanks for helping us strive for functional excellence.”
Executive Vice President, Marketing

“Thanks for your comprehensive view as industry experts actively engaged in the advertising business and having the perspective of a wide range of clients and agencies.”
Association President

“[MorganAnderson’s] on-boarding of our agency partnership sessions were extremely helpful and, in fact, have helped us jump into a very active partnership with the agency immediately. We plan to keep this an active and transparent partnership on both ends.”
Vice President, Marketing

“Your value add was tremendous. [Morgan Anderson] helped us have constructive dialogue on scope, staffing and compensation with our long-standing agency. A good win for both parties, we achieved exactly what we wanted and were fortunate that our agency partner was also fact-based and open. You went above and beyond.”
Interactive Marketing Director

“We have certainly benefited from the insightful counsel you and your colleagues at MorganAnderson have provided on numerous occasions over the years.”
Chief Marketing Officer