“Accountability: Yours – It’s up to clients to cut agency-relationship waste” by Arthur Anderson, The Hub Magazine

July/August 2006 Issue

Based on our 20 years of working with multinational advertisers, we’ve estimated that as much as 80 percent of waste, inefficiency and ineffectiveness in the client/agency relationship comes from unsatisfactory work practices on the part of the marketer…   click here for the full article.


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