Global Agency Benchmarks Agency Scope And FTE Modeling Creative And Media Agency Search Digital Agency Assessment Incentive Arrangements Value-Based Compensation Agency Transparency Best Practice Agency Contracts Brokering Agency Agreemnents Brands and their marketing agencies are critical corporate assets. Over the years Morgan Anderson has pioneered ROI solutions for major marketers’ advertising, digital, and media services. By assessing quantitative and qualitative aspects, this enables cost and value to be integrated to achieve “best” financial management of brand spending. Other asset classes are also considered using similar approaches.

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Sad Story— Client Draws Agency Blood. This is not a good time for small, talent-driven agencies. Fact-based case example is included in our blog. Read more...

Part 2: Elephant in the Client-Agency Room.
Part 1: Agency Revenues Up. Profits Down.